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The new BJP : Modi and making of the world's largest political party / Nalin Mehta
Material type:
TextLanguage: English Publication details: New Delhi : Westland Publications Pvt. Ltd, 2022.Edition: 1st edDescription: xxxvi, 809p ; 25 cmISBN: - 9789391234003
- 324.254 NAL
Contents:
Summary: Nalin Mehta's "The New BJP" offers a compelling analysis of the party's meteoric rise to power. Beyond the usual focus on Hindutva, Mehta delves into the strategic social engineering employed by the BJP under Modi's leadership. By skillfully constructing new caste coalitions, promising a welfare state for marginalized groups, and cultivating a women's voter base, the party has expanded its appeal beyond its core demographic. The book's reliance on data-driven insights from unique indices provides a granular understanding of the BJP's electoral strategies and their impact on Indian politics. Mehta's exploration of the party's expansion into regions like the Northeast and South India further enriches the narrative. While the book offers a balanced perspective, it inevitably sparks debate, making it a must-read for anyone interested in contemporary Indian politics.
Part I: The BJP's Rise to Power
1.The BJP as the Party of the Village
2.Becoming the Hindi Heartland's Predominant Rural Party
3.The Caste Game
4.The BJP's Political Mobilisation of Welfare
5.The BJP's Muslim Model
6.What the BJP Says
7.Modi@Digital
8.How the BJP Became the World's Largest Political Party
9. The BJP's RSS Link
10.The Growth of the RSS
11.What the RSS Says
12.The Sangh Parivar and Education
13. The BJP's strategic use of caste and religion
14. The party's focus on rural India
15. The role of social media and digital technology in the BJP's success
16. The relationship between the BJP and the RSS
17. The BJP's economic policies and their impact on Indian society
18. The party's evolving discourse and messaging
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Reference
|
Kalaignar Centenary Library Madurai | ENGLISH-REFERENCE BOOKS | நான்காம் தளம் / Fourth floor | 324.254 NAL (Browse shelf(Opens below)) | Not for loan | 165206 |
Part I: The BJP's Rise to Power
1.The BJP as the Party of the Village
2.Becoming the Hindi Heartland's Predominant Rural Party
3.The Caste Game
4.The BJP's Political Mobilisation of Welfare
5.The BJP's Muslim Model
6.What the BJP Says
7.Modi@Digital
8.How the BJP Became the World's Largest Political Party
9. The BJP's RSS Link
10.The Growth of the RSS
11.What the RSS Says
12.The Sangh Parivar and Education
13. The BJP's strategic use of caste and religion
14. The party's focus on rural India
15. The role of social media and digital technology in the BJP's success
16. The relationship between the BJP and the RSS
17. The BJP's economic policies and their impact on Indian society
18. The party's evolving discourse and messaging
Nalin Mehta's "The New BJP" offers a compelling analysis of the party's meteoric rise to power. Beyond the usual focus on Hindutva, Mehta delves into the strategic social engineering employed by the BJP under Modi's leadership. By skillfully constructing new caste coalitions, promising a welfare state for marginalized groups, and cultivating a women's voter base, the party has expanded its appeal beyond its core demographic. The book's reliance on data-driven insights from unique indices provides a granular understanding of the BJP's electoral strategies and their impact on Indian politics. Mehta's exploration of the party's expansion into regions like the Northeast and South India further enriches the narrative. While the book offers a balanced perspective, it inevitably sparks debate, making it a must-read for anyone interested in contemporary Indian politics.