Focus groups: from structured interviews to collective conversations /

Kamberelis, George

Focus groups: from structured interviews to collective conversations / George Kamberelis and Greg Dimitriadis - 1st ed. - London : Routledge Taylor and Francis Group, 2020. - 128 p.

Includes index.

Focus From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less formal, open-ended conversations with large and small groups that can unfold in myriad and unpredictable ways. Additionally, focus groups can and have served many overlapping purposes-from the pedagogical, to the political, to the traditionally empirical. In this book, focus groups are systematically explored; not as an extension or elaboration of interview work alone, but as its own specific research method with its own particular affordances.

9780367475253


Evolution of focus groups.
Analyzing focus group data.
Groups in social science research.

001.4 / KAM

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