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Management of electronic and digital media /
Albarran, Alan B.
Management of electronic and digital media / Alan B. Albarran. - 6th ed. - USA : Cengage learning, 2016 - xxvi, 339 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Managing electronic and digital media, The media business environment: markets, business models, mergers, alliances, and partnerships, Ethics of management, Theories of management.
9781305077560
Digital media Management.
Mass media Management.
302.23068 / ALB
Management of electronic and digital media / Alan B. Albarran. - 6th ed. - USA : Cengage learning, 2016 - xxvi, 339 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Managing electronic and digital media, The media business environment: markets, business models, mergers, alliances, and partnerships, Ethics of management, Theories of management.
9781305077560
Digital media Management.
Mass media Management.
302.23068 / ALB