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Electronic Word of Mouth as a Promotional Technique /

Chu, Shu-Chuan

Electronic Word of Mouth as a Promotional Technique / Chu, Shu-Chuan - 1st edition - Chennai : Routledge , 2019 - 180 pages

ISBN: 9781138360907

Subjects--Topical Terms:
Media & Cultural Studies

Dewey Class. No.: 658.872 / CHU

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Electronic Word of Mouth as a Promotional Technique /

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