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Engaging Consumers through Branded Entertainment and Convergent Media /

Parreno, Jose Marti

Engaging Consumers through Branded Entertainment and Convergent Media / Jose Marti Parreno (editor), Carla Ruiz Mafe (editor) & Lisa Scribner (editor) - 1st edition - New delhi : IGI Global , 2015

ISBN: 9781466683426

Dewey Class. No.: 659.144 / PAR

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Engaging Consumers through Branded Entertainment and Convergent Media /

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