APA
Kumar A., . (2016). Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics. New delhi: IGI Global.
Chicago
Kumar Anil, . 2016. Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics. New delhi: IGI Global.
Harvard
Kumar A., . (2016). Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics. New delhi: IGI Global.
MLA
Kumar Anil, . Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics. New delhi: IGI Global. 2016.