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Strategic Uses of Social Media for Improved Customer Retention /

Al-Rabayah, Wafaa

Strategic Uses of Social Media for Improved Customer Retention / Wafaa Al-Rabayah (editor), Rawan Khasawneh (editor), Rasha Abu-shamaa (editor) & Izzat Alsmadi (editor) - 1st edition - IGI Global , 2016

ISBN: 9781522516866

Dewey Class. No.: 658.872 / AL

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