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Strategic Marketing Communications: New Ways to Build and Integrate Communications /

Paul Smith Et Al

Strategic Marketing Communications: New Ways to Build and Integrate Communications / Paul Smith Et Al - Revised edition - Kogan Page , 1999

ISBN: 9780749429188

Subjects--Topical Terms:
Marketing & Communications

Dewey Class. No.: 658.802 / SMI

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Strategic Marketing Communications: New Ways to Build and Integrate Communications /

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