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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust /

Kate Hartley

Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust / Kate Hartley - 1st Edition - New delhi : Kogan page , 2019

ISBN: 9780749486501

Subjects--Topical Terms:
Marketing & Communications

Dewey Class. No.: 658.4056 / HAR

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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust /

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