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Social marketing : (Record no. 111241)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01995nam a2200277Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230706s9999 xx 000 0 end d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412956475 |
| Qualifying information | pbk. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.88 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Social marketing : |
| Remainder of title | Influencing behaviors for good / |
| Statement of responsibility, etc. | Philip Kotler and Nancy R. Lee. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles : |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 444 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>Understanding social marketing: Defining social marketing; Steps in the strategic marketing planning process; Discovering keys to success<br/>Analyzing the social marketing environment: Determining research needs and options; Mapping the internal and external environments<br/>Establishing target audiences, objectives, and goals: Selecting target markets; Setting objectives and goals; Deepening your understanding of the target market and the competition<br/>Developing social marketing strategies: Crafting a desired positioning; Product, creating a product platform; Price, determining monetary and nonmonetary incentives and disincentives; Place, making access convenient and pleasant; Promotion, deciding on messages, messengers, and creative strategies; Promotion, selecting communication channels<br/>Managing social marketing programs: Developing a plan for monitoring and evaluation; Establishing budgets and finding funding; Creating an implementation plan and sustaining behavior<br/>Appendixes: Social marketing planning worksheets; Social marketing resources. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is ... valuable to all those who wish to understand what social marketing is all about and how to carry it out most effectively.-Foreword |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Behavior Therapy. |
| Topical term or geographic name entry element | Behavior modification. |
| Topical term or geographic name entry element | Marketing social. |
| Topical term or geographic name entry element | Modification du comportement. |
| Topical term or geographic name entry element | Social marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nancy R. Lee. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Koha item type | Home library | Current library | Shelving location | Date acquired | Bill Number | Accession Number | Full call number | Withdrawn status | Lost status | Not for loan | Collection |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Kalaignar Centenary Library Madurai | Kalaignar Centenary Library Madurai | ஆறாம் தளம் / Sixth floor | 25/03/2023 | CH/IN/24/513 | 192008 | 658.8 KOT | ENGLISH-REFERENCE BOOKS |