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Management of electronic and digital media / (Record no. 128030)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00822nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230706s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781305077560 |
| Qualifying information | pbk. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23068 |
| Item number | ALB |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Albarran, Alan B. |
| 245 #0 - TITLE STATEMENT | |
| Title | Management of electronic and digital media / |
| Statement of responsibility, etc. | Alan B. Albarran. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | USA : |
| Name of publisher, distributor, etc. | Cengage learning, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 339 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Managing electronic and digital media, The media business environment: markets, business models, mergers, alliances, and partnerships, Ethics of management, Theories of management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital media Management. |
| Topical term or geographic name entry element | Mass media Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Koha item type | Home library | Current library | Shelving location | Date acquired | Bill Number | Accession Number | Full call number | Withdrawn status | Lost status | Not for loan | Collection |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Kalaignar Centenary Library Madurai | Kalaignar Centenary Library Madurai | நான்காம் தளம் / Fourth floor | 14/06/2023 | MB/2310/2023-24 | 274122 | 302.23068 ALB | ENGLISH-REFERENCE BOOKS |