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Market Segmentation: How To Do It, How To Profit From It (Record no. 134479)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00424nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230706s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750659819 |
| Qualifying information | pbk |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCD |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | McDonald, Malcom |
| 245 #0 - TITLE STATEMENT | |
| Title | Market Segmentation: How To Do It, How To Profit From It |
| Statement of responsibility, etc. | Malcom Mcdonald |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Butterworth Heinnemann |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 465 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Koha item type | Home library | Current library | Shelving location | Date acquired | Bill Number | Accession Number | Full call number | Withdrawn status | Lost status | Not for loan | Collection |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Kalaignar Centenary Library Madurai | Kalaignar Centenary Library Madurai | ஆறாம் தளம் / Sixth floor | 14/06/2023 | 12 | 291373 | 658.8 MCD | ENGLISH-REFERENCE BOOKS |