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A concise guide to market research : (Record no. 170731)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01604nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241222b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783662567067 |
| Qualifying information | pbk. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Sarstedt, Marko |
| 245 #2 - TITLE STATEMENT | |
| Title | A concise guide to market research : |
| Remainder of title | the process data and methods using IBM, SPSS statistics / |
| Statement of responsibility, etc. | Marko Sarstedt |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Berlin : |
| Name of publisher, distributor, etc. | Springer, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 396 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes glossary and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "A Concise Guide to Market Research" offers a clear and practical approach to understanding and executing market research. It covers the entire process, from formulating research questions to analyzing data and drawing meaningful conclusions. The book's focus on using IBM SPSS Statistics makes it particularly useful for those who want to apply their knowledge directly to real-world data. The authors effectively balance theoretical concepts with practical examples, making the material accessible to both beginners and experienced researchers. The inclusion of new features like a single case study and updated content on survey design and data analysis methods further enhances the book's value. Whether you're a student, a marketing professional, or a researcher, this book provides a solid foundation in market research methodology and statistical analysis. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market research. |
| Topical term or geographic name entry element | Statistical analysis. |
| Topical term or geographic name entry element | Data analysis. |
| Topical term or geographic name entry element | IBM SPSS Statistics. |
| Topical term or geographic name entry element | Quantitative research methods. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Koha item type | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Bill Number | Accession Number | Full call number | Withdrawn status | Lost status | Not for loan | Collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Kalaignar Centenary Library Madurai | Kalaignar Centenary Library Madurai | ஆறாம் தளம் / Sixth floor | 28/04/2023 | 6788.09 | 3012437 | 339101 | 658.8 SAR | ENGLISH-REFERENCE BOOKS |