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Satellite channel and promotion activities / (Record no. 40796)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00715nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230702s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789350302842 |
| Qualifying information | hbk. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 384.54 |
| Item number | DAV |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Ashish J. Dave |
| 245 #0 - TITLE STATEMENT | |
| Title | Satellite channel and promotion activities / |
| Statement of responsibility, etc. | Ashish J. Dave. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Oxford book co. / asian , |
| Date of publication, distribution, etc. | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 174 p. : |
| Other physical details | ill. , |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Conceptual framework of promotion mix. 2. Profile of Gujarati satellite channel industry. 3. Review of Literature. 4. Research Methodology, 5. Gross findings. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Journalism. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Koha item type | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Bill Number | Accession Number | Full call number | Withdrawn status | Lost status | Not for loan | Collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Kalaignar Centenary Library Madurai | Kalaignar Centenary Library Madurai | நான்காம் தளம் / Fourth floor | 02/05/2024 | 777.00 | APS/114 | 118926 | 384.54 DAV | ENGLISH-REFERENCE BOOKS |