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A very short, fairly interesting and reasonably cheap book about international marketing/ A.J. Earley

By: Material type: TextTextPublication details: Sage Publications, 2019.Description: 203 pagesISBN:
  • 9781526456861
Subject(s): DDC classification:
  • 658.8 EAR
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Item type Current library Collection Shelving location Call number Status Date due Barcode
Reference Reference Kalaignar Centenary Library Madurai ENGLISH-REFERENCE BOOKS ஆறாம் தளம் / Sixth floor 658.8 EAR (Browse shelf(Opens below)) Not for loan 115682

Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics; Includes bibliographical references (p. 185 - 198) and index.

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