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A very short, fairly interesting and reasonably cheap book about international marketing/ A.J. Earley
Material type:
TextPublication details: Sage Publications, 2019.Description: 203 pagesISBN: - 9781526456861
- 658.8 EAR
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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Kalaignar Centenary Library Madurai | ENGLISH-REFERENCE BOOKS | ஆறாம் தளம் / Sixth floor | 658.8 EAR (Browse shelf(Opens below)) | Not for loan | 115682 |
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| 658.8 DOL Market Segmentation Analysis / | 658.8 DUG Marketing Metrics / | 658.8 DUT Neuromarketing In India | 658.8 EAR A very short, fairly interesting and reasonably cheap book about international marketing/ | 658.8 ESM Hotel Management | 658.8 FEL 501 Killer Marketing Tactics | 658.8 FIS Marketing and Public Relations: the Complete Guide for Managers / |
Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics; Includes bibliographical references (p. 185 - 198) and index.