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Management of electronic and digital media / Alan B. Albarran.
Material type:
TextLanguage: English Publication details: USA : Cengage learning, 2016Edition: 6th edDescription: xxvi, 339 p. : ill. ; 23 cmISBN: - 9781305077560
- 302.23068 ALB
Contents:
Managing electronic and digital media, The media business environment: markets, business models, mergers, alliances, and partnerships, Ethics of management, Theories of management.
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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Reference
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Kalaignar Centenary Library Madurai | ENGLISH-REFERENCE BOOKS | நான்காம் தளம் / Fourth floor | 302.23068 ALB (Browse shelf(Opens below)) | Not for loan | 274122 |
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| 302.230228 MCQ Communication Models for the Study of Mass Communications / | 302.230285 PAV Disruption and Digital Journalism / | 302.23068 ALB Handbook Of Media Management And Economics | 302.23068 ALB Management of electronic and digital media / | 302.23068 CHA Electronic and Digital Media / | 302.23068 CHA Media Management | 302.23068 FLE The Franchise Era : Managing Media In The Digital Economy / |
Includes bibliographical references and index.
Managing electronic and digital media, The media business environment: markets, business models, mergers, alliances, and partnerships, Ethics of management, Theories of management.