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Histories of human engineering : tact and technology / Maarten Derksen.
Material type:
TextLanguage: English Publication details: Cambridge : Cambridge University Press, 2017.Edition: 1st edDescription: vii, 270 p. ; 22 cmISBN: - 9781107057432
- 150.19 DER
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Kalaignar Centenary Library Madurai | ENGLISH-REFERENCE BOOKS | நான்காம் தளம் / Fourth floor | 150.19 DER (Browse shelf(Opens below)) | Not for loan | 275869 |
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| 150.19 BHA Text Book Of Psychology And Behavioural Science | 150.19 CHA Textbook Of Psychology / | 150.19 DAR Concepts in Psychology / | 150.19 DER Histories of human engineering : tact and technology / | 150.19 DUB Applied Psychology / | 150.19 EYS Simply Psychology 5ed / | 150.19 FRA Yes To Life In Spite of Everything / |
Includes bibliographies and index.
This fascinating account of the histories of human engineering, from brainwashing and mind control to Dale Carnegie's art of dealing with people, reveals the perpetual tension between the desire to control people's behaviour and the resistance this provokes. Derksen shows that human engineering only works when applied with tact.