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Research methodology & applications Of SPSS in social science research/ P. Sundara Pandian, S Muthulakshmi and T Vijayakumar

By: Contributor(s): Material type: TextTextPublication details: Sultan Chand & Sons, 2023. New Delhi:Edition: 1st edDescription: 324 pagesISBN:
  • 9789391820183
Subject(s): DDC classification:
  • 300.72 SUN
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Item type Current library Collection Shelving location Call number Status Barcode
Reference Reference Kalaignar Centenary Library Madurai ENGLISH-REFERENCE BOOKS நான்காம் தளம் / Fourth floor 300.72 SUN (Browse shelf(Opens below)) Not for loan 310946
English Books Kalaignar Centenary Library Madurai ENGLISH - LENDING BOOKS மூன்றாம் தளம் / Third floor 001.42 PAN (Browse shelf(Opens below)) Available 310947
English Books Kalaignar Centenary Library Madurai ENGLISH - LENDING BOOKS மூன்றாம் தளம் / Third floor 001.42 PAN (Browse shelf(Opens below)) Available 310948

Research methodology is taught as a supporting subject in several ways in many academic disciplines such as  education, psychology, social work, library studies and marketing research. The core philosophical base for this book comes from my conviction that, although these disciplines vary in content, their broad approach to a research enquiry is similar. This book, therefore, is addressed to these academic disciplines and business people. This textbook provides the readers  with an understanding of the Introduction to Research, types of research, Steps in Research Process, Identification of Research Problems, Importance of Review of Literature, Research Design, Methods of Data Collection, Hypothesis, Sampling Techniques, Introduction to SPSS, Descriptive Statistics, Cross tabulation, One Sample t-Test, Paired Sample t-test, One Way ANOVA, Two Way ANOVA, Factorial ANOVA, MANOVA, Chi-Square Test, Non- Parametric Test, MANN Whitney Test, Wilcoxan Test, Kruskal -Wallis Test, Friedman Test,  Correlation Analysis, Multiple Regression Analysis, Factor Analysis, Cluster Analysis, Multi - Dimensional Scaling, Discriminate Analysis , Canonical Correlation, Overview of Structural Equation Model (SEM) and Report Writing.  It uses simple examples to demystify complex theories and methodologies. This well-organized book deals with the variety of research methods and tools  used in management and social sciences with application of SPSS. A Handbook of Research Methodology is recommended for use in undergraduate and postgraduate courses focusing on research methodologies in various disciplines.The edition contains significant additional input in almost every chapter of the book. It provided enhanced insights into issues from emerging countries' business. The practical examples covers all aspects of parametric and non - parametric test which is relevant for business in these emerging countries. This edition includes several new cases and examples which would help students comprehend the research methodologies illustrated in each chapter. This edition will equip students with the knowledge of skills involved in this basic research process; Includes bibliographical references (p. 322-324).

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