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Research methodology / Ratnan Khasnabis and Suvasis Saha
Material type:
TextLanguage: English Publication details: Hydrabad : Universities press, 2015.Description: 312 pISBN: - 9788173719523
- 001.42 KHA
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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Reference
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Kalaignar Centenary Library Madurai | ENGLISH-REFERENCE BOOKS | நான்காம் தளம் / Fourth floor | 001.42 KHA (Browse shelf(Opens below)) | Not for loan | 215361 | |
| English Books | Kalaignar Centenary Library Madurai | ENGLISH - LENDING BOOKS | மூன்றாம் தளம் / Third floor | 001.42 KHA (Browse shelf(Opens below)) | Available | 215362 | |
| English Books | Kalaignar Centenary Library Madurai | ENGLISH - LENDING BOOKS | மூன்றாம் தளம் / Third floor | 001.42 KHA (Browse shelf(Opens below)) | Available | 215363 |
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| 001.42 HAS Research methodology/ | 001.42 HOO Essentials of thinking ethically In qualitative research / | 001.42 HOO Essentials of thinking ethically In qualitative research / | 001.42 KHA Research methodology / | 001.42 KHA Research methodology / | 001.42 KIS Statistical design for research / | 001.42 KOT Research methodology tools and techniques / |
Includes bibliographical references (p. 305-307) and index.
Research Methodology addresses empirical research issues with a focus on research design, the problems involved in constructing an appropriate research design and the means to overcome these problems. Data, its sources, methods employed to obtain data, experimental techniques employed, types of errors that may creep in, how to measure, check and control errors are all addressed. Once the data is collected, methods to analyze the data, present them as a cogent report and the limitations of research are dealt with. A detailed case study illustrates all the concepts explained in the book and the chapter-wise assignments will definitely help the student to understand the basic issues of market research. The book is primarily intended to serve as a textbook for the students of Management at the undergraduate and postgraduate levels.