Earley, A.J.

A very short, fairly interesting and reasonably cheap book about international marketing/ A.J. Earley - Sage Publications, 2019. - 203 pages

Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics; Includes bibliographical references (p. 185 - 198) and index.

9781526456861


International marketing
Export marketing

658.8 / EAR