Lehrman, Robert A. <br/><br/>
The political speechwriter's companion :  a guide for writers and speakers / 
Robert A. Lehrman and Eric Schnure. 
 - 2nd ed. 
 - California :  CQ Press,  2020. 
 - xxiii, 510 p ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I: Laying the Foundation<br/>Part II. How to Do It<br/>Part III: Applications 
<br/><br/> In this eagerly awaited, updated, and expanded Second Edition, Robert A. Lehrman and Eric Schnure introduce the speechwriting LAWS (Language, Anecdote, Wit, Support), covering key topics such as crafting openings and closings, the importance of audience, research, and ethics, and strategies for managing the speaker-writer dynamic. Featuring annotated speeches, interviews, and behind-the-scenes insights, this engaging yet practical edition is a must-read for anyone involved in giving or writing speeches. 
<br/><br/><label>ISBN: </label>9781506387741 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Speechwriting.<br/>Political oratory.<br/>Public speaking.<br/>English language - Rhetoric.
<br/><br/><label>Dewey Class. No.: </label>808.51  / LEH