Albarran, Alan B. <br/><br/>
Management of electronic and digital media / 
Alan B. Albarran. 
 - 6th ed. 
 - USA :  Cengage learning,  2016 
 - xxvi, 339 p. :   ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Managing electronic and digital media, The media business environment: markets, business models, mergers, alliances, and partnerships, Ethics of management, Theories of management. 
<br/><br/><label>ISBN: </label>9781305077560 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital media Management.<br/>Mass media Management.
<br/><br/><label>Dewey Class. No.: </label>302.23068  / ALB