TY  - BOOK
AU  - Albarran, Alan B.
TI  - Management of electronic and digital media
SN  - 9781305077560
U1  - 302.23068 
PY  - 2016///
CY  - USA
PB  - Cengage learning
KW  - Digital media Management
KW  - Mass media Management
N1  - Includes bibliographical references and index; Managing electronic and digital media, The media business environment: markets, business models, mergers, alliances, and partnerships, Ethics of management, Theories of management
ER  -