McDonald, Malcom <br/><br/>
Market Segmentation: How To Do It, How To Profit From It 
Malcom Mcdonald 
 - 1 
 -  Butterworth Heinnemann  2004 
 - 465 
<br/><br/><label>ISBN: </label>9780750659819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD