TY  - BOOK
AU  - Nalin Mehta
TI  - The new BJP :  : Modi and making of the world's largest political party 
SN  - 9789395073011
U1  - 324.254 
PY  - 2022///
CY  - New Delhi
PB  - Westland Publications Pvt. Ltd, 
KW  - Indian politics
KW  - Bharatiya Janata Party
KW  - Hindu nationalism
KW  - Indian elections
KW  - Social engineering
KW  - Political science
N1  - Part I: The BJP's Rise to Power 1.The BJP as the Party of the Village 2.Becoming the Hindi Heartland's Predominant Rural Party 3.The Caste Game 4.The BJP's Political Mobilisation of Welfare 5.The BJP's Muslim Model 6.What the BJP Says 7.Modi@Digital 8.How the BJP Became the World's Largest Political Party 9. The BJP's RSS Link 10.The Growth of the RSS 11.What the RSS Says 12.The Sangh Parivar and Education 13. The BJP's strategic use of caste and religion 14. The party's focus on rural India 15. The role of social media and digital technology in the BJP's success 16. The relationship between the BJP and the RSS 17. The BJP's economic policies and their impact on Indian society 18. The party's evolving discourse and messaging
N2  - Nalin Mehta's "The New BJP" offers a compelling analysis of the party's meteoric rise to power. Beyond the usual focus on Hindutva, Mehta delves into the strategic social engineering employed by the BJP under Modi's leadership. By skillfully constructing new caste coalitions, promising a welfare state for marginalized groups, and cultivating a women's voter base, the party has expanded its appeal beyond its core demographic. The book's reliance on data-driven insights from unique indices provides a granular understanding of the BJP's electoral strategies and their impact on Indian politics. Mehta's exploration of the party's expansion into regions like the Northeast and South India further enriches the narrative. While the book offers a balanced perspective, it inevitably sparks debate, making it a must-read for anyone interested in contemporary Indian politics
ER  -