Utley, Jeremy

Ideaflow : why creative businesses win/ Jeremy Utley and Perry Klebahn - Penguin, 2022. - xxv, 276 pages

The single best way to have a great idea is to produce lots of ideas. The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. This idea flow is the most crucial business metric that you've never considered. Every business problem is an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations; Includes index.

9781529146233


Creative ability in business
Organizational effectiveness
Success in business

650.1 / UTL