Verganti, Roberto. <br/><br/>
Design-Driven Innovation: Changing The Rules Of Competition By Radically Innovating What Things Mean  / 
Verganti, Roberto. 
 -  Harvard Business Review ,  2009 
<br/><br/><label>ISBN: </label>9781422124826 
<br/><br/><label>Dewey Class. No.: </label>658.514  / VER