TY  - BOOK
AU  - Krishnaswamy, K N
AU  - Sivakumar,  Appa Iyer
AU  - Mathirajan, M
TI  - Management research methodology : : integration of principlesmethods and techniques 
SN  - 9788177585636
U1  - 658 
PY  - 2006///
CY  - New Delhi
PB  - Pearson
KW  - Management research
KW  - Research problem and hypothesis formulation
KW  - Research design
KW  - Data analysis
KW  - Research report writing
N1  - Includes bibliographical references (p. 533-566) and index
N2  - The subject of Management Research Methodology is enthralling and complex. A student or a practitioner of management research is beguiled by uncertainties in the search and identification of the research problem, intrigued by the ramifications of research design, and confounded by obstacles in obtaining accurate data and complexities of data analysis. This book seeks a balanced treatment of all these aspects and blends problem-solving techniques, creativity aspects, mathematical modelling and qualitative approaches in order to present the subject of Management Research Methodology in a lucid and easily understandable way
ER  -