Burmann, Christoph <br/><br/>
Identity-based brand management, fundamentals-strategy-implementation-controlling/ 
Christoph Burmann 
 - 1st ed. 
 -  Springer,  2017. 
<br/><br/><label>ISBN: </label>9783658401887 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / BUR