TY - BOOK AU - Ashish J. Dave TI - Satellite channel and promotion activities SN - 9789350302842 U1 - 384.54 PY - 2020/// CY - New Delhi PB - Oxford book co. / asian KW - Journalism N1 - Includes references; 1. Conceptual framework of promotion mix. 2. Profile of Gujarati satellite channel industry. 3. Review of Literature. 4. Research Methodology, 5. Gross findings ER -