Chu, Shu-Chuan <br/><br/>
Electronic Word of Mouth as a Promotional Technique / 
Chu, Shu-Chuan 
 - 1st edition 
 - Chennai :  Routledge ,  2019 
 - 180 pages 
<br/><br/><label>ISBN: </label>9781138360907 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media & Cultural Studies
<br/><br/><label>Dewey Class. No.: </label>658.872  / CHU