Jham, Vimi <br/><br/>
Cases on Consumer-Centric Marketing Management / 
Vimi Jham (author) & Sandeep Puri (author) 
 - 1st edition 
 - New delhi :  IGI Global ,  2013 
<br/><br/><label>ISBN: </label>9781466643574 
<br/><br/><label>Dewey Class. No.: </label>658.8  / JHA