Kapoor, Avinash <br/><br/>
Dynamics of Competitive Advantage and Consumer Perception in Social Marketing / 
Avinash Kapoor (editor) & Chinmaya Kulshrestha (editor) 
 - 1st edition 
 - New delhi :  IGI Global ,  2013 
<br/><br/><label>ISBN: </label>9781466644304 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KAP