Parreno, Jose Marti <br/><br/>
Engaging Consumers through Branded Entertainment and Convergent Media / 
Jose Marti Parreno (editor), Carla Ruiz Mafe (editor) & Lisa Scribner (editor) 
 - 1st edition 
 - New delhi :  IGI Global ,  2015 
<br/><br/><label>ISBN: </label>9781466683426 
<br/><br/><label>Dewey Class. No.: </label>659.144  / PAR