Goyal, Anita <br/><br/>
Innovations in Services Marketing and Management: Strategies for Emerging Economies / 
Anita Goyal (editor) 
 - 1st edition 
 -  IGI Global ,  2013 
<br/><br/><label>ISBN: </label>9781466646711 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GOY