Paul Smith Et Al <br/><br/>
Strategic Marketing Communications: New Ways to Build and Integrate Communications / 
Paul Smith Et Al 
 - Revised edition 
 -  Kogan Page ,  1999 
<br/><br/><label>ISBN: </label>9780749429188 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing & Communications
<br/><br/><label>Dewey Class. No.: </label>658.802  / SMI