Paich, Mark <br/><br/>
Pharmaceutical Product Branding Strategies : Simulating Patient Flow and Portfolio Dynamics / 
Mark Paich, Corey Peck, Jason Valant 
 - 2nd edition 
 -  CRC Press ,  2009 
<br/><br/><label>ISBN: </label>9781420087703 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Science
<br/><br/><label>Dewey Class. No.: </label>615.1068  / PAI