Moss, Giles David <br/><br/>
Pharmaceuticals-where's the Brand Logic? Branding Lessons and Strategy / 
Giles David Moss 
 - 1st edition 
 -  CRC Press ,  2007 
<br/><br/><label>ISBN: </label>9780789032591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Science
<br/><br/><label>Dewey Class. No.: </label>615.19  / MOS