McDonald, Malcolm <br/><br/>
Marketing Accountability / 
Malcolm McDonald 
 - 1st Edition 
 - New delhi :  Kogan page limited epz/special priced titles ,  2010 
<br/><br/><label>ISBN: </label>9780749453862 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAC