Riley, Pippa <br/><br/>
Business Essentials: Marketing Principles / 
Pippa Riley 
 - 1st Edition 
 - New delhi :  Viva books private limited ,  2012 
<br/><br/><label>ISBN: </label>9788130917665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIL