Hollensen, Svend <br/><br/>
Global Marketing: a Decision-oriented Approach / 
Svend Hollensen 
 - 5th edition 
 -  Pearson ,  2011 
 - 756 pages 
<br/><br/><label>ISBN: </label>9780273726227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales & Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOL