Management research methodology : integration of principlesmethods and techniques / K N Krishnaswamy, Appa Iyer Sivakumar and M Mathirajan.

By:

Krishnaswamy, K N

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New Delhi : Pearson, 2006.Description: 573 pISBN:

9788177585636

Subject(s):

DDC classification:

658 KRI

Summary: The subject of Management Research Methodology is enthralling and complex. A student or a practitioner of management research is beguiled by uncertainties in the search and identification of the research problem, intrigued by the ramifications of research design, and confounded by obstacles in obtaining accurate data and complexities of data analysis. This book seeks a balanced treatment of all these aspects and blends problem-solving techniques, creativity aspects, mathematical modelling and qualitative approaches in order to present the subject of Management Research Methodology in a lucid and easily understandable way.

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Reference	Kalaignar Centenary Library Madurai	ENGLISH-REFERENCE BOOKS	ஆறாம் தளம் / Sixth floor	658 KRI (Browse shelf(Opens below))	Not for loan	343294

Includes bibliographical references (p. 533-566) and index.

The subject of Management Research Methodology is enthralling and complex. A student or a practitioner of management research is beguiled by uncertainties in the search and identification of the research problem, intrigued by the ramifications of research design, and confounded by obstacles in obtaining accurate data and complexities of data analysis. This book seeks a balanced treatment of all these aspects and blends problem-solving techniques, creativity aspects, mathematical modelling and qualitative approaches in order to present the subject of Management Research Methodology in a lucid and easily understandable way.

Management research methodology : integration of principlesmethods and techniques / K N Krishnaswamy, Appa Iyer Sivakumar and M Mathirajan.

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