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Management of electronic and digital media / Alan B. Albarran.

By: Material type: TextTextLanguage: English Publication details: USA : Cengage learning, 2016Edition: 6th edDescription: xxvi, 339 p. : ill. ; 23 cmISBN:
  • 9781305077560
Subject(s): DDC classification:
  • 302.23068 ALB
Contents:
Managing electronic and digital media, The media business environment: markets, business models, mergers, alliances, and partnerships, Ethics of management, Theories of management.
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Item type Current library Collection Shelving location Call number Status Barcode
Reference Reference Kalaignar Centenary Library Madurai ENGLISH-REFERENCE BOOKS நான்காம் தளம் / Fourth floor 302.23068 ALB (Browse shelf(Opens below)) Not for loan 274122

Includes bibliographical references and index.

Managing electronic and digital media, The media business environment: markets, business models, mergers, alliances, and partnerships, Ethics of management, Theories of management.

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