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Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants / Drew Boyd by
Edition: 1st edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2021
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.5752 BOY.

Common Sense Direct & Digital Marketing / Drayton Bird by
Edition: 5th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2007
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.872 BIR.

Creating the Strategy: Winning and Keeping Customers in B2b Markets / Rennie Gould by
Edition: 1st edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2012
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.802 GOU.

Customer Care Excellence: How to Create an Effective Customer Focus / Sarah Cook by
Edition: 6th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2010
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.812 COO.

Customer Innovation: Delivering a Customer-led Strategy for Sustainable Growth / Marion Debruyne by
Edition: 2nd edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2019
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.812 DEB.

Customer-centric Marketing: Supporting Sustainability in the Digital Age / Neil Richardson by
Edition: 1st edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2015
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.812 RIC.

Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success / Betty Adamou by
Edition: 1st edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2018
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.8301519 ADA.

Global Brand Management: a Guide to Developing, Building & Managing an International Brand / Laurence Minsky by
Edition: 1st edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2019
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.049 MIN.

Marketing Excellence 3: Award-winning Companies Reveal the Secrets of Their Success / Hugh Burkitt by
Edition: 1st edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2014
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.8 BUR.

Marketing Value Metrics: a New Metrics Model to Measure Marketing Effectiveness / Malcolm Mcdonald by
Edition: 2nd edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2014
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.80072 MAC.

Marketing With Strategic Empathy: Inspiring Strategy With Deeper Consumer Insight / Claire Brooks by
Edition: 1st edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2016
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.802 BRO.

Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence / Steven Struhl by
Edition: 1st edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2015
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.472 STR.

Promotional Marketing / Roddy Mullin by
Edition: 1st edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2014
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.82 MUL.

Sales and Marketing Channels: How to Build and Manage Distribution Strategy / Michael White by
Edition: 3rd edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2018
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.788 WHI.

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale / Markus Ståhlberg by
Edition: 2nd edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2012
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 659.157 STA.

Strategic Marketing Communications: New Ways to Build and Integrate Communications / Paul Smith Et Al by
Edition: Revised edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 1999
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.802 SMI.

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands / Jean-noël Kapferer by
Edition: 2nd edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2012
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.8 KAP.

The New Strategic Selling: the Unique Sales System Proven Successful by the World's Best Companies / Robert B Miller by
Edition: 3rd edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2011
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.81 MIL.

Understanding Digital Marketing, 4/e / Damian Ryan by
Edition: 4th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2016
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.872 UND.

Amaze Your Customers ! / Daniel Zanetti by
Edition: 1st edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kogan Page , 2006
Availability: Items available for reference: Kalaignar Centenary Library Madurai: Not for loan (1)Call number: 658.3124 ZAN.

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