000			00822nam a2200217Ia 4500
005			20250329121924.0
008			230706s9999 xx 000 0 eng d
020			_a9781305077560 _qpbk.
041			_aeng
082			_a302.23068 _bALB
100			_aAlbarran, Alan B.
245		0	_aManagement of electronic and digital media / _c Alan B. Albarran.
250			_a6th ed.
260			_aUSA : _bCengage learning, _c2016
300			_a xxvi, 339 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505			_aManaging electronic and digital media, The media business environment: markets, business models, mergers, alliances, and partnerships, Ethics of management, Theories of management.
650			_aDigital media Management.
650			_aMass media Management.
942			_cENG
999			_c128030 _d128030