000			01604nam a2200253Ia 4500
005			20241222161909.0
008			241222b |||||||| |||| 00| 0 eng d
020			_a9783662567067 _qpbk.
041			_aeng
082			_a658.8 _bSAR
100			_aSarstedt, Marko
245		2	_aA concise guide to market research : _b the process data and methods using IBM, SPSS statistics / _cMarko Sarstedt
250			_a3rd ed.
260			_aBerlin : _bSpringer, _c2019.
300			_a396 p.
504			_aIncludes glossary and index.
520			_a"A Concise Guide to Market Research" offers a clear and practical approach to understanding and executing market research. It covers the entire process, from formulating research questions to analyzing data and drawing meaningful conclusions. The book's focus on using IBM SPSS Statistics makes it particularly useful for those who want to apply their knowledge directly to real-world data. The authors effectively balance theoretical concepts with practical examples, making the material accessible to both beginners and experienced researchers. The inclusion of new features like a single case study and updated content on survey design and data analysis methods further enhances the book's value. Whether you're a student, a marketing professional, or a researcher, this book provides a solid foundation in market research methodology and statistical analysis.
650			_aMarket research.
650			_aStatistical analysis.
650			_aData analysis.
650			_aIBM SPSS Statistics.
650			_aQuantitative research methods.
942			_cENG
999			_c170731 _d170731